Visiblora
Visiblora
Visiblora tracks how often your brand is cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews, benchmarked against your named competitors, inside the categories that actually matter to your business.
Built by IMS, an agency preparing brands for AI search since December 2022.
Most businesses talk about "ranking for AI search" as if it's one thing. It isn't. ChatGPT, Gemini, and Perplexity each run a genuinely different pipeline for deciding what's trustworthy enough to cite, and they frequently disagree.
A page can rank on page one and still be skipped inside an AI answer. Visiblora measures the thing that actually matters: whether your brand gets named.
A single "AI visibility" number hides more than it reveals. Being cited by Perplexity is no guarantee of being cited by ChatGPT or Google AI Overviews.
Visibility only means something relative to who else is being cited in your category. Visiblora tracks your named competitors alongside you, automatically.
Visiblora runs a recurring measurement cycle, not a one-off audit.
Load the real questions your customers ask AI engines, organised by category, brand, and competitor set.
Every query is checked against ChatGPT, Gemini, Perplexity, and Google AI Overviews on a recurring schedule.
See exactly who is being cited instead of you, and how that gap moves week to week.
Surface which pages, structures, and content changes actually shift citation rate over time.
Visiblora groups tracking by category, so results are benchmarked against the brands you actually compete with for AI citations.
Hotels, resorts, and travel brands
Car manufacturers and dealer groups
Coffee, QSR, and CPG brands
Pet food and pet health brands
Banks, insurers, and fintech
Legal, medical, and consulting practices
Multi-category and specialist retailers
Any competitive set you define
Currently tracking campaigns including top 10 hotel brands in South Africa, top 20 car brands, top 10 coffee brands, and leading pet food brands, each measured over a rolling 60-day window.
ChatGPT, Google AI Overviews, Perplexity, and Gemini each decide what to cite through a genuinely different pipeline, so a strategy built around only one of them is blind to the other three.
Only a fraction of the pages ChatGPT reads make it into the final answer as a citation. It favours direct answers, concrete data, and clear structure, and searches more often on commercial or comparative queries.
Selection for the AI panel is a different decision from ranking. It favours sites that show sustained expertise across multiple interlinked pages, not just one well-written article.
Citation is the product, not a bolt-on. It typically visits around ten pages per query but cites only three or four, weighing named authors and corroboration across sources heavily.
Gemini answers inside Google's own products, and what it cites is not the same decision as the AI Overview shown above the search results. Being named in one is no guarantee of being named in the other, so both are tracked separately.
A simplified view of a live Visiblora citation report.
Start free, upgrade as you add categories, competitors, and engines.
For a single brand watching one category.
For agencies and brands running active GEO campaigns.
For multi-brand portfolios and agency partners.